I’m working on a post that gives my vision of the future of eMarketing and Marketing in general.

So, keep tuned

Waste sorting is an important step in waste management strategies.

Waste management is important for sustainable development.

Sustainable development is good for our environment and planet.

> So helping our planet can begin with a simple act that each of us have to do: sorting our waste.

I know that several of us do it already, however how to encourage more people to sort their wastes?

The answer is: by proposing recycling bins for free (or almost free).

Here is a business idea behind:

A company launches a waste sorting program: Recycling bins with an educational program. The price paid by clients is refunded by coupons from sponsors.

The business model is: Sell 100% refunded recycling bins!

The key of this project is to find sponsors who accept to propose very attractive coupons to participate into this initiative. Companies that sell everyday products could be a good target. Bins could have a sticker with the sponsors’ logos.

The added value for stakeholders:

Sponsor: Show that he cares about the garbage produced by the packaging of his products and that he is sensitive to ecological issues. And also he promotes his products (via coupons).

Clients: Have a recycling bin for almost free; feel that he/she is participating to solve an ecological issue; receive a comprehensive educational program about waste management (Book, DVD, Stickers…).

Company that launches this program: Earn money ethically! It will be great if this company allocates a part of his earning to finance NGOs that militate for better world, and to employs people who share this vision.

If you are an entrepreneur who wants to launch this idea, don’t hesitate to contact me. I can help with more ideas and suggestions for free. Only one request: Place “Inspired by: Salah-Eddine Benzakour” in the product.

Business Idea: Recycling bins with educational program for almost free by
RefundedRecyclingBins est mis à disposition selon les termes de la
licence Creative Commons Paternité 2.0 France.

Important: Please note that the nice recycling bin in the picture is from: Tesco.com for only £19.97

Here’s an interesting initiative of “Pangea Day“. The idea is: Pangea Day plans to use the power of film to bring the world a little closer together. We’re divided by borders, race, religion, conflict… but most of all by misunderstanding and mistrust. Pangea Day seeks to overcome that — to help people see themselves in others — through the power of film.